In tough times like we are currently experiencing, its often hard to secure travel authorization to go to an event like ALMA.  However, a recession is often the time when you should be attending industry events with a high educational content. Why? Here are five reason to attend ALMA when business is down: 

• You have time - when business is booming, you are always too busy to spend time in training classes or looking at new products. When things are not so crazy back at the office, lab, or production line you have time to enjoy learning about new products and technologies and put them into place before business booms again.
• Networking. A recession is never good for an industry that relies on the spending power of consumers. Layoffs are already widespread and are likely to continue. When it comes to needing a new job, connections with others in the industry are critical - ALMA is the best loudspeaker networking forum around!
• Having time on your hands means that you have time to prepare and present that paper or tutorial you always meant to write, but never had time for, raising the profile of your company at the same time
• Two for one! With the CES immediately after ALMA, one trip gets you the exposure and business benefits of two shows for the price of one.
• We have a great schedule this year! Don't miss this opportunity to attend a full day training course on psychoacoustics by industry legend Floyd Toole, additional training classes from electroacoustics and DSP experts, a full program of technical papers and tutorials, round tables, panel discussions and more.